Social should feel human — not all-consuming.
We help small businesses show up online with clarity, confidence, and ease — so social supports your business, not your burnout.
We’re not here to make you post more — we’re here to help you post smarter.
Two Three is built for small businesses who want social to feel worth their effort.
After a decade in brand and social strategy — from big agencies to small, soulful businesses — we’ve seen what works (and what doesn’t).
The truth?
Real success on social has a lot less to do with algorithms — and a lot more to do with connection, clarity, and consistency.
We bring that balance of strategy and heart to everything we do — helping brands connect with their people, stay grounded in what matters, and actually enjoy showing up again.
Hi! I’m Emma.
I built Two Three because I believed there was a better way to do social — one that felt simpler, more sustainable, and actually worked.
After years in agency life, I saw how easily social gets overcomplicated — buried in jargon, approvals, and endless “optimization.”
Then, after starting Two Three, I saw the opposite —small business owners swimming in vague, half-baked advice that never quite fit.
That space between overcomplication and oversimplification is where I love to work.
Helping people find a version of social that feels clear, human, and worth their time.
You’ll never hear me tell you to be online more.
I think you just need to be more intentional — and strategic — about how you spend your time there.
In my own life, I’m learning to slow down, to notice more, and to feel fully present.
My goal isn’t to grow Two Three into the next big agency. It’s to build it in a way that lets me live out my dream of rescuing senior pups and giving them their best sunset years.
And I’d love to help you along the way.
We Believe:
Strategy should simplify, not overwhelm.
Clarity beats constant hustle and guesswork.
People feel first, act second.
You don’t have to do everything to see success.
A good plan makes space for real life.
The right strategy feels like relief.
Because when strategy feels human, it works.
See how this aproach could change your life.